The Noise is where I write about SEO from the perspective of someone who does the work every day. I’ll cover trends I’m seeing with client websites and changes in how people are searching the internet. The goal is to make SEO a bit easier to understand and a lot more useful for business owners who want to know how it all works. I’ll also be sharing some examples of strategies that have really paid off for my clients so you can get a feel for how I might be able to help you.
If you own a business, someone has probably tried to sell you SEO. Maybe it was an agency that called out of nowhere, or a web designer who told you your new site would come “SEO ready.” Either way, there’s a decent chance nobody ever explained what you’d actually be...
How we increased AI Overview visibility by 7,722%, grew organic traffic by 4,736%, and connected SEO content to ecommerce revenue. One of the biggest questions surrounding AI search is whether visibility in Google’s AI Overviews actually provides value to businesses....